To mandy brown, max fenton, casson rosenblatt, jason santa maria, krista stevens, and rob weychertall the wonderful people at a book apart who make these great books happenthank. Aug 18, 2010 if a book apart hadnt been interested in this project, it wouldnt be happening. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. This isnt a content strategy book slotted into their lineup. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. In content strategy, there is no playbook of generic strategies you can pick from to assemble a. The components of content strategy linkedin learning. What does a content strategist at facebook say when asked about content strategy on facebook 3 things. Your content strategy reading list for 2016 oho interactive.
Many content strategy books, articles, and posts assume the need for persuasion. Knowing your companys voice is what facebooks margot merrill emphasized most in a recent presentation in san francisco i was lucky enough to attend the presentation and in this blog post im going. And what does the content renaissance mean for you. Scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. Why writing a book is the best content strategy youve. The classic writers handbook, this gives you the golden rule for writing and. Content strategy for the web, kristina halvorson the industry standard primer clout. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well.
The elements of content strategy is available to read for free. Sep 19, 2018 the elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. Content strategy is boring and thats ok brain traffic. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. The writing is professional, engaging, and uses the right amount of humour to keep things lively. Open library is an open, editable library catalog, building towards a web page for every book ever published. Does your facebook content strategy begin with this. Content strategy for the web sets the stage for content strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc. Content strategy refers to the planning, development, and management of contentwritten or in other media. For a more hardcore approach and a consideration of the ethics and principles of rhetoric, try these starting points. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Back in the webs pleistocene period, i received an email from a young content strategist. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan.
Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. Even if youve never entertained the idea of writing a book, dont rule it out. Im hoping thats because theyre doing a second edition because this is a fantastic book. This book is not an argument for the importance of content strategy. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research. One such system was created by kristina halvorson from the content strategy agency, brain traffic, and proposed in her book, content strategy for the web. Halvorsons system presents content strategy as a circle split in two main halves, content components on the left, and people components on the right. Mar 29, 2018 the content strategy podcast is a show for people who care about content. Content strategy is a young field, but it has evolved from professions that are anything but new. Though the facebook news feed is getting more crowded by the day, facebook is still a great place to reach a targeted audience and set yourself apart from. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that.
Kristina halvorson author, content strategy for the web. The term has been particularly common in web development since the late 1990s. Its going to be called the elements of content strategy, and it will be published by a book apart in early 2011 if a book apart hadnt been interested in this project, it wouldnt be happening. Why writing a book is the best content strategy youve never. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. A book apart the elements of content strategy designing the. At the center is the core content strategy, the central idea for using content to achieve an organizations business goals. Authority begins with great ideas, a solid content strategy, and a. Content strategy is part of most content marketing strategies. Just over eight years ago, we published the third title in our collectiona book that would change the content strategy landscape for years to come. Get content strategy for mobile now with oreilly online learning.
Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. A solid content strategy is key to delivering a compelling user experience, whether its a small business website or an app with global reach. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. Content strategy is an extremely friendly and talkative discipline. Feb 11, 2014 10 must reads for content creation and strategy. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. A content book apart august 18th, 2010 yes, content strategy is a real thing that real clients and employers really need. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and. The beginners guide to blogging and content strategy. Erin kissanes the elements of content strategy stands the test of time in any formatprint or digitaland now, were beyond delighted to make it available on the web.
The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. A book apart books, number one to number seven addeddate 20170906 00. Get 15% off book youre my favorite client by mike monteiro. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better.
Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy. Erin kissanes book, as a primer on content strategy, will provide you with a short as an information architect, ive. A lot depends on who you are and what sort of content strategy youre interested in. The elements of content strategy brief books for people who make.
One exception is strategic entrepreneurship, which is not covered as a separate chapter as is often the case but is instead partially covered under entrepreneurial. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you. A compelling read for both experienced content strategists and those making the transition from other fields. To understand the full scope of what content strategy can doand to understand why it isnt just editing or another word for marketing, lets take a look at the professions that have laid the groundwork for our practice. The book start with why by simon sinek is a great book about how great leaders inspire everyone to take action. The elements of content strategy brief books for people. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today.
The elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. You have the elements of content strategy to light your way. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Everything you say here about content and content strategy can apply equally to the creation of a book. B ack in the webs pleistocene period, i received an email from a young content strategist. You dont get to decide which platform or device your customers use to access your content. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. But beyond that, were in the infancy of a ubiquitous internetone fully integrated into our lives and environments. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Our ebooks support kindle, ibooks, nook and most other readers and devices. The book start with why by simon sinek is a great book about how.
The elements of content strategy 2010 edition open library. In a 2009 a list apart article, designer and editor mandy. Jun 30, 2016 what sets good content apart from the rest. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in. Its like a manual you can stuff in your websites glove compartment and pull out time and time again. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you. Mastering strategic management open textbook library.
A solid content strategy is key to delivering a compelling user experience, whether its a. Download our 16page guide to learn what questions to ask and how to develop your strategy. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. How to build a content strategy for the internet of. The elements of content strategy by erin kissane, 2010, a book apart edition, paperback in english. A book apart content content strategy curation design publications publishing. Sources of regular content strategy sustenance and wisdom in blog form. Two years ago, there wasnt much out there about content strategy. The elements of content strategy brief books for people who. Karen mcgrane you dont get to decide which platform or device your customers use to access your content.
Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. This should also be used in other parts of life apart from just becoming a better writer. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. The elements of content strategy by erin kissane goodreads. If you use notion, you can do a similar thing with that. Readings from classical times to the present, new york. You may be a marketer at a small business, an editorial director at a brand or media company, a community manager at a startup. We are delighted to present the third volume in the a book apart series.
The publishing world has been bitten by a radioactive wombat, and we dont know if journalisms. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. Asking right questions is the key to discovering the your true self. Erin kissane content strategy is the webs hottest new thing. Read the elements of content strategy by erin kissane online. Til then, make do with my book, content strategy for the. Content strategy plans for the creation, publication, and governance of useful. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field.
The elements of content strategy because content has so frequently. The truth is, without a strategy your content will never reach its full potential. The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in. Does your facebook content strategy begin with this crucial. Foreword the elements of content strategy a book apart. Ken is a product director for the associated press, responsible for the strategy and rollout of text and multimedia products. Resources the elements of content strategy a book apart.
Science of influential web content, colleen jones not just. The content strategy quad the critical components in content strategy. There are products available such as luke wroblewskis mobile first, aarron walters designing for emotion, ethan marcottes responsive web design and jeremy keiths html5 for web designers. Numerous and frequentlyupdated resource results are available from this search. A book apart is a quality online store of books and resources that discusses essential and emerging topics regarding web development. Mobile isnt just smartphones, and it doesnt necessarily mean you are on selection from content strategy for mobile book. To be effective at content marketing, it is essential to have a documented content marketing strategy. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle.
Kristinas book content strategy for the web was the first book published on the topic. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. To achieve that strategy most effectively, we look at four closely related components the four areas of the quad. In this slim, musthave tome from the a book apart library, author erin kissane breaks down the ins and outs of content strategy in a remarkably clear and accessible way. A book apart, read the elements of content strategy book. Shop online at a book apart and get amazing discounts. Listen in as they discuss hot topics in digital content and share their expert insight on making content work. The beginners guide to blogging and content strategy youre reading this book because you believe in the power of content. The content strategy podcast is a show for people who care about content.
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